1. هدف کلی برندینگ درمانی
2. اهمیت برندینگ درمانی
3. چگونگی ایجاد برند درمانی
4. چرا باید برند درمانی را برسیم؟
1. هدف کلی برندینگ درمانی
برندینگ درمانی یک راه برای نشان دادن تفاوت های بین درمان های مختلف و بیمارستان ها، و برای جذب بیماران جدید به بیمارستان شما است.
2. اهمیت برندینگ درمانی
برندینگ درمانی به شما کمک می کند تا:
· قدرت بیمارستان شما را نشان دهید
· اعتماد بیماران را کاهش دهید
· ایده ها و نظرات بیماران را بیابید
· فرصت های نو را فراهم آورید
· برند خود را تحویل بگیرید
3. چگونگی ایجاد برند درمانی
ایجاد برند درمانی به شما کمک می کند تا:
· تأکید روی چه چیزی بین دیگر درمان های مختلف خود را جدا می کنید.
· افکار جدید درباره راه حل های بهتر برای بیماران بنویسید.
· نکته هایی را برای بهتر شدن درمان و زندگی بیماران به اشتراک بگذارید.
· تجربیات خود را با بیماران به اشتراک بگذارید.
· هموطنان خود را به بیمارستان خود دعوت کنید.
4.چرا باید برند درمانی را برسیم؟
برندینگ درمانی به شما کمک می کند تا:
· بهترین راه حل ها را پیدا کنید
· بیماران را جذب کنید
· بهترین خدمات را ارائه دهید
· پشتیبانی از بیماران را افزایش دهید
· رضایت بیماران را بالا ببرید
How to use medical branding for sustainable growth?
Medical branding is a great way to increase sustainable growth for your organization. By creating a strong brand, you can increase patient acquisition and loyalty, which leads to repeat business and referrals. Through medical branding, you can also differentiate your services from those of your competitors.
When it comes to medical branding, there are three key elements that you need to focus on:
Your branding strategy should be laser-focused and target a specific audience.
Your brand should be built on a strong foundation of differentiation.
Your brand should be consistent across all touchpoints.
Why is medical branding important?
Medical branding is important because it can help you achieve sustainable growth for your organization. By creating a strong brand, you can increase patient acquisition and loyalty, which leads to repeat business and referrals. Through medical branding, you can also differentiate your services from those of your competitors.
When it comes to medical branding, there are three key elements that you need to focus on:
Your branding strategy should be laser-focused and target a specific audience.
Your brand should be built on a strong foundation of differentiation.
Your brand should be consistent across all touchpoints.
Laser-focused branding strategy
Your branding strategy should be laser-focused and target a specific audience. When it comes to medical branding, you need to think about who your ideal patient is and what needs they have that you can address. Once you know this, you can create a branding strategy that resonates with them and speaks to their needs.
For example, if you’re a cosmetic surgeon who specializes in Botox and fillers, your ideal patient is likely someone who is concerned about their appearance and wants to look younger. Your branding strategy should reflect this by positioning you as an expert in the field of cosmetic surgery and highlighting the results you’ve achieved for your patients.
Differentiation
Your brand should be built on a strong foundation of differentiation. In other words, what makes you unique? When it comes to medical branding, this is often your USP (unique selling proposition). Your USP is what sets you apart from your competitors and is what will make patients choose you over them.
For example, if you’re a family doctor who specializes in women’s health, your USP could be that you offer a more personalized and tailored approach to care. Or, if you’re a plastic surgeon who specializes in body contouring, your USP could be that you use the latest and most advanced technology.
Consistency
Your brand should be consistent across all touchpoints. This means that your branding should be evident in everything from your website and marketing materials to the way you answer the phone and the way your receptionists greet patients. Your brand should be evident at every point of contact that a patient has with your organization.
For example, if you’re a dental practice that prides itself on its customer service, your phone manner and reception greeting should reflect this. Similarly, if you have a modern and sleek website, your physical office should reflect this aesthetic as well.
Medical branding is a great way to increase sustainable growth for your organization. By creating a strong brand, you can increase patient acquisition and loyalty, which leads to repeat business and referrals. Through medical branding, you can also differentiate your services from those of your competitors.
When it comes to medical branding, there are three key elements that you need to focus on:
Your branding strategy should be laser-focused and target a specific audience.
Your brand should be built on a strong foundation of differentiation.
Your brand should be consistent across all touchpoints.
